Why It Pays to Think Like a Customer: Optimizing Your Website in the Age of Digital Retailing
Dealerships are bombarded with new products and tools from vendors on a daily basis, and it can be difficult to determine where to spend your money, or more importantly, if the money you are spending is being spent wisely. In this age of the new 'shiny object', a return to basics and viewing your site through the lens of your customers is more important than ever.
This session will provide website optimization and conversion strategies targeting the modern consumer that will help your dealership drive more traffic into your showroom. You will learn tips and tactics on how to self-evaluate one of the most important assets your dealership has, your website, and ensure that every dollar spent is contributing to your bottom line instead of filling up the wastebasket.